Privacy policy

Privacy Policy

Last updated: July 1, 2026

SPARX® wHAIRables operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). SPARX® wHAIRables is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our website, make a purchase, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include information that is anonymously collected or de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, transaction details, form of payment, and payment confirmation.
Account information including your username, password, security questions, preferences and settings.
Transaction information including items you view, add to cart, purchase, return, exchange or cancel.
Communications with us including information you share when contacting customer support or submitting inquiries.
Device information including your IP address, browser type, device identifiers, and network connection details.
Usage information including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services from your device when you use our products or services or visit our website, including through cookies and similar tracking technologies.
From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties as described in this Privacy Policy.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services. To process your payments, fulfill your orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a personalized shopping experience.
Marketing and Advertising. To send marketing, advertising, and promotional communications by email or other channels, and to show you relevant online advertisements based on your activity on our Services and other websites.
Security and Fraud Prevention. To authenticate your account, protect against fraudulent or malicious activity, and secure our Services.
Communicating with You. To provide customer support and maintain our business relationship with you.
Legal Reasons. To comply with applicable law, respond to valid legal process, enforce our terms, or protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

With vendors and service providers who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
With business and marketing partners to provide marketing services and advertise to you.
When you direct or consent to our disclosure of certain information to third parties.
In connection with a business transaction such as a merger or acquisition.
To comply with applicable legal obligations or to protect our rights and the rights of our users.

Third-Party Services We Use

We work with the following third-party services that may collect or process your personal information:

Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more, visit the Shopify Consumer Privacy Policy. You may exercise certain rights with respect to your personal information at the Shopify Privacy Portal.

Google Analytics / Google Tag Manager
We use Google Tag Manager and Google Analytics to understand how visitors interact with our website. These tools collect information such as your IP address, browser type, pages visited, time spent on pages, and referral source. This data is used to improve our website and marketing. Google may use this data in accordance with its own privacy policy. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

Meta (Facebook / Instagram)
We use the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram, and to show you relevant ads based on your activity on our site. Meta may collect information including your IP address, browser information, and pages visited. You can learn more and manage your preferences at facebook.com/privacy.

HubSpot
We use HubSpot to manage customer relationships, support inquiries, and track engagement with our website. HubSpot collects personal data including your name, email address, IP address, and browser interaction data. This data is used to personalize your experience and optimize our outreach. You can read HubSpot's Privacy Policy at legal.hubspot.com/privacy-policy.

Klarna
We offer Klarna as a buy now, pay later payment option. If you choose to pay with Klarna, your personal and financial information will be shared with Klarna to process your transaction and perform a credit assessment. Klarna's use of your data is governed by their privacy policy at klarna.com/us/privacy.

Affirm
We offer Affirm as a financing option at checkout. If you choose to pay with Affirm, your personal and financial information will be shared with Affirm to process your transaction and determine eligibility. Affirm's use of your data is governed by their privacy policy at affirm.com/privacy.

Shop Pay
We offer Shop Pay as an accelerated checkout option, operated by Shopify. If you use Shop Pay, your information is handled in accordance with Shopify's privacy policy at shopify.com/legal/privacy.

Pandectes
We use Pandectes GDPR Compliance to manage cookie consent and privacy preferences for visitors from the EU, UK, and other regions with applicable data protection laws. Pandectes collects information such as your IP address, browser type, and consent choices to determine your applicable privacy rights and record your cookie preferences. You can read Pandectes' Privacy Policy at pandectes.io/privacy-policy.

Hotjar
We use Hotjar to better understand how users interact with our website, including heatmaps, session recordings, and user behavior analytics. Hotjar collects data including IP address (stored in de-identified form), device type, browser information, and geographic location (country only). You can read Hotjar's Privacy Policy at hotjar.com/legal/policies/privacy.

OuterSignal
To better understand our audience and provide a personalized shopping experience, we use OuterSignal, a customer intelligence platform. When you place an order, OuterSignal enriches your transaction records in real-time by matching your name and email address against public databases. This may append information such as professional signals, generalized demographic data, and interest clusters to your customer profile. This data is used internally for audience segmentation and marketing personalization and is not sold to third parties. OuterSignal is contractually prohibited from using your data for any purpose other than providing services to us. You can read OuterSignal's Privacy Policy at outersignal.com/privacy.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website, analyze site traffic, and support our marketing efforts. You can manage your cookie preferences at any time using the cookie consent tool available on our website. For more information about the cookies we use, see our Cookie Declaration.

Your Privacy Rights

Depending on where you reside, you may have the following rights regarding your personal information:

The right to know what personal information we collect, use, and disclose about you.
The right to request deletion of your personal information.
The right to correct inaccurate personal information.
The right to opt out of the sale or sharing of your personal information for targeted advertising purposes.
The right not to be discriminated against for exercising your privacy rights.

California residents may exercise their rights under the CCPA by visiting our Do Not Sell My Personal Information page or by emailing us directly.

EU/UK residents may exercise their rights under the GDPR by contacting us directly. You also have the right to lodge a complaint with your local data protection authority.

To submit a privacy request, contact us at:
help@sparxhair.com

We will respond to verified requests within 15 business days.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date.

Contact Us

SPARX® wHAIRables
help@sparxhair.com
sparxhair.com